Prompt Questions for Instituions and Audiences

1) The issues raised by Media ownership in contemporary media practice
In GTA4 there are many different form's of media that are owned by many different company's. For example, the music in the game. Most of it was owned by different company's, so Rockstar, the development team for GTA4 had to pay for the rights to use music. Rockstar paid Roc-A-Fella Record's an estimated £5000 for the rights to use 'Flashing Lights - Kanye West' in there game.

2) The importance of cross media convergence and synergy in production, distribution and marketing

3) The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange

4) The significance of proliferation in hardware and content for institutions and audiences

5) The importance of technological convergence for institutions and audiences

6) The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions

7) The ways in which candidates own experiences of media consumption illustrate wider patterns and trends of audience behaviour